Mark Earls pitches his concept, and his book: Herd. Why marketing fails to change our behaviour? Because we fail to grasp that humans are herd animals: "We do what we do because of other people."
Mark Earls pitches his concept, and his book: Herd. Why marketing fails to change our behaviour? Because we fail to grasp that humans are herd animals: "We do what we do because of other people."