Bauer Media (the company I work for) has a neat social media play called ditto.net (I would say that, wouldn't I? I've had a light-touch advice-and-support role throughout).It's a human sorting engine, enabling crowd-sourced entertainment ranking through the simplicity of voting on lists. For the full story, listen to Colin Kennedy.Anyways, a couple of months back Community Marketing Manager Dan Thornton and myself got our heads together to think of ways we might spread the word about ditto.net (image by Th