I'm off for a little R&R. So I thought I'd leave you something chunky to download, read and digest while I'm gone.
Tomi Ahonen (of Communities Dominate Brands) is about to publish his sixth book - Mobile As Seventh of the Mass Media.
Regular readers of this blog will know we're fans of the concept (originally worked up by Tomi and his co-author on CDB, Alan Moore).
Jonathan Macdonald and I are now pushing the idea into what the Eighth Mass Media can become.
But right now you can download a free 30-page ex
You may well be as bored as I am by now of my trials and tribulations of iPhone 3G ownership. But anyone who thinks the flakiness of my particular device is a rarity should try to get some time with a Genius (I kid you not) in an Apple shop right now...(For the record, as of this very moment I can't connect to the internet via my phone once again... a network reset will likely resolve it, but Jeez!!!)On Sunday I went to the Apple store in Cambridge (having previously been informed at an 02 store that effect
I was due to be in Brussells on Monday to present on the subject of using mobile social networks to target advertising.For a variety of reasons I can't make it. My good friend Jonathan Macdonald is going to fill in for me. Many thanks for that.Still, I'd done all the prep work so I'd rather share that than waste it. Right below you'll find the slide deck and then below that my notes to go with them. It's not quite the real thing - but if it gets you thinking and makes you want to take the conversation in va
Tomi is interviewed on CNN about his latest book
David Cushman on The Power of the Network and our need to embrace it