videos tagged social networks

Brands risk losing relevance in a networked world - if they continue to apply broadcast, one-size-fits-all thinking to it.But, by listening, responding and adapting to its group-forming nature, brands can become more relevant than ever.What the network (the internet) is for:The internet is for forming groups.The fact that people can use it to organised themselves around shared interests, passions and aims (communities of purpose) at next-to-no-cost, disrupts everything.People can organise themselves to achi

Finally got round to doing a slidedeck which I hope graphically demonstrates why traditional ad models are bound to fail in social networks. It also illustrates the ways messages ought to be released into the wild if you expect them to survive (succeed) in a group-forming environment. Of course, we don't just form groups in the digital world, but the internet is a more rapidly enabling environment on a global scale than most physical ones. But the two are coming together. Legendary 'visuals' dude Dave Arm

I'm speaking at Digital Asset Management in London, tomorrow, June 25.I'm on a panel in the morning and due to speak, on the topic "We're All Publishers Now" just after lunch - pay attention you at the back!Please come and say 'hi' if you are attending.The presentation I'll give is very similar to the one I gave in New York last week at widgetwebexpo - Media Transformative.Here's the slidedeck for it (below), together with a transcript of my notes. Your comments, as always, very welcome.Delighted to say Sli